by Bill Richards
From Google’s Florida, Panda and Penguin algorithms to search engines becoming more social (see Bing partnering with Facebook), the search engine optimization landscape has completely changed since the days when search engines first launched in the late 1990s.
With millions of websites competing for the top spot in their respective keyword phrase, niche or topic, the SEO industry still continues to grow, but there are different factors involved than there were back in the early 2000s when keyword phrasing was the ultimate decider.
Moving forward, webmasters must focus on generating frequent and unique content that can give visitors pertinent and inimitable information instead of rehashing content, repeating keywords and asking other fellow webmasters to link to the webpage. They also must establish a significant social media presence as this is another element that will be taken into account.
Is there any advice that web experts can give? Well, perhaps web developers should avoid the SEO-death talk and instead concentrate on how SEO will be here to stay and to generate new ideas to provide benefits to Internet users and offer a different type of landscape for visitors, customers and potential clients.
One firm that has been a staple in the SEO industry is Submit Express, a company that specializes in SEO, Internet marketing, web writing and other marketing services. Established in 1998 at a time when there was growing competition, Submit Express has become a household name in the SEO industry.
It was originally established by Pierre Zarokian, an Armenian computer science and web developing specialist, who became interested in how search engines determine page rankings and decided to start up Submit Express in his parents’ garage without any investment.
Located in Burbank, California, Submit Express offers a large number of marketing services, including opt-in email advertising, link building, Pay Per Click (PPC) search engine placement and local SEO. It also provides a number free webmaster tools, such as sitemap submission, link popularity check, pagerank checker, keyword traffic estimator, meta tags analyzer and many more.
For more than a decade, it has aided more than 5,000 companies with their SEO needs and more than 25,000 companies in relation to premium search engine submission service. In total, its free submission and webmaster tools have generated approximately 20 million visitors (at the time of this writing).
Over the years it has initiated new features. In 2008, it launched a foreign language SEO service that is comprised of French, Russian and Spanish. A year later, it started a popular content writing service called iClimber. By rejuvenating the popular web phrase “content is king,” iClimber offers website copywriting, Twitter posting, press release writing and distribution, article writing and submission and blog and forum posting.
As the company maintains a staff of 30 or more experienced professionals involved in project management, web copywriting, Internet marketing, website development and much more, Submit Express is searching to innovate the SEO marketplace and capitalize on its massive successes.
One way it has continued to be a premier company in the SEO market is its page rank on the Google search engine. For years, it has been ranked No. 1 and placed in the top 10 rankings for top keywords such as “search engine optimization,” “search engine placement,” and “search engine submission.”
Due to its helpful nature, various functions and features, free tools and thriving services, it has received quite a number of awards and accolades.
This year, TopTenReviews gave Submit Express gold and excellence awards. In 2007 and 2008, it was named as one of the fastest-growing companies on the Inc. 5000 list. Also in 2008, it made the Deloitte Technology Fast 500 list as one of the fastest-growing technology companies in the United States.