by Becca Cobb
With Africa becoming the next giant epicentre for business, Alliance Media is looking to capture the advertising market as more and more national chains and global corporations enter various African markets.
Established in 1997, Alliance Media is a leader in outdoor and airport advertising in Africa. It operates with the goal to pioneer and the lead the production of the outdoor media industry. In its 16-year history, Alliance Media has been able to capture the widest coverage within the African continent with more than 25,000 of the most targeted and visible billboards in the continent.
At the present time, there are more than four-dozen airports under its management. With this enormous sum, it is now making Alliance Media one of the most experienced airport advertising firms in the region. Over the years, it has grown its operations to 23 countries, including Botswana, Zambia, Zimbabwe, Ethiopia, Mozambique and elsewhere.
The products and services offered to Alliance Media are marketed toward international brands, national companies, single stores and local businesses. Its other advertising products consist of outdoor billboards and out-of-home advertising options (street advertising, mall media advertising, etc.). Essentially, the primary goal for Alliance Media is to guarantee to its clientele that their brands will be viewed all over their respective markets.
Alliance Media has become crucial for the marketing realm for leading brands. Its success has been produced due to its philosophy of giving its clientele maximum brand exposure and generate buzz and awareness for these brands.
Aside from offering brand exposure, its other philosophy is to work one-on-one with clients. With several offices across Africa, Alliance Media operates with a comprehensive understanding of its clients’ needs as well as the exact market and advertising site. As it works with this information, a personalized campaign is established and designed to meet the clients’ budget.
A major reason for its achievements is its perception and understanding of the African region. It has a tremendous amount of personal experience within this continent and has a deep insight of the local market demographics and the socio-economic backdrop. Recently, it commemorated the 19th anniversary of the genocide in Rwanda.
With its dedication to the growth of Africa’s economies, Alliance Media was awarded the European Union Award for Innovative Media and PMR award for the “Best Outdoor Advertising Company.” Alliance Media was recently awarded a Superbrand Status by Superbrands, the world’s largest independent arbiter of branding. It also received the award for its billboard and airport advertising activities in the East African region.
Another aspect that Alliance Media is product of is its various records. It was recently proud to announce that it beat its own record by installing Zambia’s biggest billboard for MTN, the largest mobile provider in Africa. The billboard is 8m by 85m and is situated in a strategic site in the heart of Zambia’s capital city of Lusaka.
“This premium billboard is very much in line with our reputation for being the market leader in Zambia and Africa at large,” said Greg Benatar, Alliance Media group sales and marketing director, in a news release.Alliance Media is product of is its various records. It was recently proud to announce that it beat its own record by installing Zambia’s biggest billboard for MTN, the largest mobile provider in Africa. The billboard is 8m by 85m and is situated in a strategic site in the heart of Zambia’s capital city of Lusaka.
When looking back at Alliance Media’s growth, much of its accomplishments and be recognized by its dedication to its customers, its involvement in the community and its long-term partnerships with airport authorities, municipalities and private landlords.